Building Tomorrow's Financial Landscape
Since 2018, we've been working alongside Australian startups, turning ambitious ideas into sustainable businesses through smart financial strategies and genuine partnership.
Start Your Journey
The People Behind maronexunvia
Two finance professionals who got tired of watching great ideas fail because of poor financial planning. So we decided to change that.
Indira Castellanos
Chief Executive Officer
After spending eight years watching promising startups crash due to cash flow problems, Indira knew there had to be a better way. She combines corporate finance experience with a genuine understanding of startup chaos — because she's been there herself.
Zara Kessling
Chief Technology Officer
Zara believes that complex financial data should be simple to understand. With a background in fintech and a talent for making numbers tell stories, she builds tools that actually help rather than confuse business owners.
What Drives Us Forward
We're not interested in buzzwords or generic solutions. Every startup faces unique challenges, and cookie-cutter approaches just don't work in the real world.
"The best financial strategy is one that adapts as your business grows. We build systems that evolve with you, not against you."
Practical Wisdom
We skip the theoretical jargon and focus on strategies that work in today's market. Your time is valuable — we respect that.
Honest Communication
Bad news doesn't get better with age. We tell you what you need to know, when you need to know it, in language that makes sense.
Long-term Thinking
Quick fixes usually create bigger problems later. We build financial foundations that support sustainable growth over years, not months.
Adaptive Solutions
Markets change, regulations shift, opportunities emerge. Our strategies flex with reality rather than breaking under pressure.
Our Story in Numbers
Seven years of learning, growing, and helping Australian startups navigate the financial landscape.
The Beginning
Started with five clients and a simple belief: financial advice should be understandable and actionable. Our first year taught us that listening matters more than talking.
Pandemic Pivot
When the world changed overnight, we helped 40+ startups restructure and survive. Sometimes the best strategy is knowing when to slow down and when to accelerate.
Technology Integration
Launched our proprietary financial planning platform. Real-time insights, predictive modeling, and scenario planning — all designed to give founders the clarity they need to make confident decisions.
Future Focus
Today, we're working with over 150 Australian startups. Our focus remains the same: providing financial strategies that work in the real world, not just on paper.
Where We're Heading
The startup ecosystem in Australia is evolving rapidly. New regulations, emerging technologies, changing investor expectations — it's a lot to navigate. But that's exactly why we're here.
Our goal isn't to become the biggest financial services firm. It's to be the most trusted. The one that founders recommend to other founders because we actually understand what it's like to build something from nothing.